Over the last few weeks, I’ve been sharing something called Design Studies on our Instagram account. Every other day, I create a small design concept. These are usually editorial-style website layouts focused on typography, spacing, and structure. They are quick projects, but they are not rushed. Each one is meant to explore an idea, finish it, and move on.
This started for two reasons.
First, I want to keep getting better at design.
Second, I wanted to build a habit of actually finishing things.
Why I Started Doing This
Design has always mattered a lot to me. Sometimes that works against me. I tend to overthink, tweak endlessly, and second-guess work even when it is objectively good. That does not usually affect client projects, but with personal work, it is easy to get stuck polishing something forever or abandoning it halfway through.
The design studies are my way of breaking that cycle.
By limiting myself to one day and committing to posting the result publicly, I force myself to make decisions, trust my instincts, and move forward. There are no endless revisions and no perfect outcome. Just focused work, done consistently.
The Process
Each design study follows the same simple flow.
Inspiration, design, post, done.
I start by looking for inspiration. This usually comes from architectural sites, artist portfolios, editorial layouts, or strong typography work. Most of the time, the final design ends up looking very different from the inspiration itself. I am not trying to recreate what I see. I am more interested in understanding why something works and then applying that idea in my own way.
Once I start designing, I work quickly but intentionally. I focus on layout, hierarchy, spacing, and type choices. Every decision has a reason behind it, even if the final piece is just a concept. When it feels complete, I post it and move on to the next one.
That move on part is important.
Why I Share Them Publicly
Posting these studies on our Instagram does two things.
It keeps me accountable, and it creates a growing collection of work that shows how we think as a studio.
Over time, these studies have turned into a kind of concept portfolio. They are not client projects, but they show my taste, my interests, and how I approach editorial design, branding, and typography. Some of them will also live on the Featured Work section of our website so they do not disappear into the feed.
For potential clients, this gives a clearer picture of how I work. Not just the final results, but the consistency behind them.
What These Studies Are Really About
At their core, the design studies are about improvement.
Not chasing trends.
Not trying to impress everyone.
Just getting better, one finished piece at a time.
They are also a reminder to myself that good work comes from repetition, not perfection. The more I design, the more confident my decisions become. The faster I recognize what works, what does not, and what feels right.
This kind of practice keeps my skills sharp and my thinking clear. That directly carries over into client work.
Looking Ahead
I plan to keep these studies going. They are a big part of how I grow as a designer and how I stay excited about what I do. If you care about clean layouts, strong typography, and thoughtful design, especially in architecture or the arts, these studies reflect the kind of work I love creating.
If you are curious, you can find them on our Instagram.
And if you are interested in working together, this is a pretty honest look at how I approach design.